LG claims Chocolate is more than fashion candy. "I don't think LG is out of the woods yet," warns Greg Roh at Korea Investment Securities. Nokia recently rolled out its award-winning 8800 cell phone, while Samsung introduced three super-slim phones under its "Ultra" line. "Now the Chocolate phone will give us a chance to make another leap forward," he predicts. He notes that LG emerged from virtual obscurity earlier this decade to become the fourth biggest handset maker-after Nokia, Motorola, and Samsung. "We have been building up muscles for growth," says Bae. LG argues the six-month loss was due largely to increased marketing expenses and investments and that the company will move into the black in the second half. Its mobile phone business posted an operating loss of $3 million, which follows $32 million in red ink during the first quarter of 2006. On July 19, LG reported a $10 million net loss in the three-month period ended in June, thanks to troubles with its mobile-phone and flat-screen businesses (see, 7/11/06, "LG.Philips LCD Swings to Loss in 2Q"). If their hopes materialize, it would be a much-needed cash infusion for a company struggling big time with its handset business. come August, hopes the $500 phone will be a 10 million seller by the end of June next year.
LG, which is expected to launch the Chocolate in the U.S. Another 500,000 have been sold in South Korea since its premiere there last November. In less than three months since its global debut in May, some 1.4 million phones have been sold in Europe, Asia, and Latin America. And the handset was recently ranked the best-selling mobile phone by Carphone Warehouse, Europe's biggest mobile phone retail chain. The Chocolate garnered industry accolades such as the prestigious European 2006 Reddot Design and IF awards for its excellence in design and user-interface, and has been drawing a lot of orders from distributors. The dark, rectangular Chocolate phone is certainly a head-turner, and LG definitely needs a winner to save its money-losing mobile phone business. "It is a breakthrough product for us," says LG Executive Vice-President Jae Bae. Nokia and Samsung have unleashed their design talent on this segment, and now LG executives think they have a blockbuster in the making with the company's sleek Chocolate phone.
#Chocolat cell phone full
True Don't pay full retail for this phone.Has LG Electronics finally hit a sweet spot in the faddish mobile phone market? Ever since Motorola scored big with its ultra-thin clamshell fashion phone called the Razr, back in 2004, a sort of slim-is-in design ethos has gripped the handset industry. But when other people borrow my phone they hate it. At first I hated the phone but now I'm used to it. Also the "END" button is on the side right where you hold the phone so if you're not careful you'll constantly hang up on people.
However, it's very sensitive and it's easy to drop your call or put your call on speakerphone at the worst possible time, like when you're driving down the interstate and can't sit there and look at your phone to figure out what's wrong. This phone keeps calls well, and has lasted 2 years, not to mention I LOVE the minty green color.
#Chocolat cell phone Bluetooth
Features: All Digital Phone, 1.3 Megapixel, Camera/Camcorder, Bluetooth Capable, MicroSD Memory Port, V CAST Music, V CAST Video, Music Player (supports MP3 and WMA formats), Send vCard to another Bluetooth Capable Device, VZ Navigator Capable, Touch Sensitive Navigation Keys, Built-in Music Player with Customizable Player Themes, Bluetooth Stereo Headset Support
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